+ Good-looking retro design
+ Commitment to a niche market
+ Simple navigation
- Centered page layout
Other Music is a record shop located in NYC that focuses its attention on the East Coast culture. They specialize in rare underground and experimental music. For those who are in the area and prefer walking into a physical location, they are open 7 days a week. For those who are not able to visit their store in-person, their website offers a large selection of music to choose from. You can easily find what you’re looking for by searching the store’s inventory, browsing for new arrivals or music that is on sale. You can also make a pre-order. In addition, Other Music sell merchandise and have an eBay store. You can stay updated by subscribing to their newsletter.
Other Music is a niche store that targets East Coast music fans who enjoy collecting the rarest of the rare and listening to the newest tunes that come out of the underground music scene, or checking out some experimental beats. While they do have a physical store, they understand that not everyone has the means or time to walk in looking for new music. That’s why they provide online users with several methods of finding what they want, including a quick link to their eBay store and store merchandise. We find the niche orientation to be a solid concept since listening to the same over-played music gets old rather quickly.
Other Music not only provide a service to a unique target audience, they make it easy to locate or browse for products. You have the option of browsing through the newest releases or pre-ordering right from the top menu. If you’re looking for a good discount, check out what’s on sale. We found the navigation to be quite simple but fitting the purpose of the site well.
We quickly noticed the retro, almost arcade look of the site’s design, which seems to fit the idea behind Other Music. The color scheme and the layout go together well and make the content easy to read. Navigation is simple and to the point so there is no time wasted on guessing where to click and why. However, the centered page layout seems like a waste of space – so much more could have been done with a full-width layout.
We had to take into consideration that the store’s specific niche is dealing with underground, experimental, and rare music. Because of this the costs vary greatly, as one would expect with rare products. You may find certain products at $5 and others at $75 or more. However, from what we have seen, the average prices appeared to be inside the $10-$25 range, the cost of a simple meal.
The concept of Other Music is to provide music fans with new underground and experimental tunes as well as rare albums. We find the service to be useful not only for helping to find new or rare music, but also for allowing the new and upcoming artists from the East Coast to be discovered. Or to get their newest experimental compositions to the public.