Open Table’s review quality is significantly higher compared to Yelp because only those who have confirmed their restaurant reservations are able to give a review. With this being said, you can rest assured that the reviews you read are reliable and accurate.
If you are hungry and would like to eat something out of the ordinary, you should visit Open Table. Since it started, it has garnered over fifteen million reviews for its restaurant reservations service. This makes it comparable to Yelp, a highly popular business review site that has garnered about thirty million reviews in eight eights.
If you dig in further, however, you will notice that Open Table seems to be doing a little better than Yelp when it comes to collecting restaurant reviews. In fact, the company has had over six thousand and three hundred reviews in the past few months for the most viewed restaurants. Yelp, on the other hand, has only collected a little over four thousand reviews for the same restaurants.
Open Table also has fifty percent more information with regard to the performance of these restaurants as compared to Yelp. It has actually collected forty thousand reviews for such restaurants, giving it ten times the number of data points Yelp has. For instance, Bi-Rite Creamery, one of Yelp’s most frequently reviewed businesses, has nearly five thousand reviews. Since it is not a restaurant that accommodates reservations, it is not listed on Open Table.
Founding Farmers, the most reviewed restaurant in Open Table, has had about two thousand and five hundred reviews in the last four months. Referring to this statistics, it can be said that Founding Farmers is more popular than Bi-Rite since in the same timeframe, Bi-Rite had fewer new reviews.
Open Table also has a better advantage over Yelp when it comes to closing the loop and collecting reviews. You can compare it to Netflix, which collects reviews as soon as you are done seeing a movie. Every month, Open Table is able to seat nine million people in restaurants. Once they have been confirmed to show up at the restaurant, they are sent an email. This email contains a survey that asks them about their dining and reservation experience using Open Table.
This is such a great idea because Open Table is able to collect over four hundred and fifty thousand reviews monthly, giving it a five percent rate of response. Huge companies such as Apple and Google could do the same.
If you search for a business or restaurant from a major search engine and go to the topmost results, you may be asked to leave a review. Well, Yelp actually does this whenever you check into a business. However, such feature is not frequently used.
So why do such data matter? Why do companies exert the time and effort to collect data? The answer is simple: they do that because they know that your data input can help them improve their business status and ratings. The data you give them can result in much better recommendations. In addition, more data means better personalization. Open Table’s CEO Matt Roberts plans on optimizing personalization for Open Table.
Furthermore, Open Table’s review quality is significantly higher compared to Yelp because only those who have confirmed their restaurant reservations are able to give a review. With this being said, you can rest assured that the reviews you read are reliable and accurate. You no longer have to wonder if the person is just making things up because that person has actually been in the restaurant. He or she had actually tasted the food, seen the place, and experienced the service in the restaurant.